In 2017, 487 scripted original series aired on television. These productions extend well beyond broadcast and basic cable TV to pay cable and subscription-based networks like Netflix, Amazon, Hulu and YouTube Red. Even Facebook and Apple are producing their own content now. The list of broadcast platforms is almost as long as the list of shows!
Meanwhile, according to the Box Office Mojo website, almost 750 feature films were released in 2017! And that doesn’t count films (not TV series) released directly to HBO, Showtime, Netflix, etc.
To top off these staggering numbers, according to Variety, in 2017 twenty-two million homes “cut the cord” to their cable service. This means that viewers are switching from commercially broadcast and cable viewing to subscription services at a breakneck pace. These different venues for viewing entertainment content are referred to as “multi-platform.”
HERO has already been racking up exposures on virtually all of these networks for years. Our clients are showing up on smartphones, laptops and even good, old fashioned 4K smart TVs. If you’re hoping to reach the elusive millennials who watch OTT programming like Netflix and Amazon you won’t have any luck buying commercial spots. They simply aren’t available to purchase. The only way to get in front of these hard to reach consumers is with product placement and brand integrations.