It’s not officially a birth until you cut the cord…

It’s not officially a birth until you cut the cord… According to eMarketer, a research firm, American’s viewers are cutting the cord. “Cord,” in this context means cable TV. According to the report (are you sitting?), 16.7 million people cut the cord in 2016 and...

RIP TV

RIP TV HERO’s clients and other visitors to this space are always most impressed when we discuss exposures on big time network TV shows like, say, The Big Bang Theory. However, as a forward thinking product placement agency we are preparing our clients for the...

The Times They Are A Changin’

The Times They Are A Changin' Barry Diller, storied former CEO of Paramount, founder of the FOX and USA networks, QVC, and on and on, has sounded yet another death knell for commercially sponsored entertainment at this year’s CES (Consumer Electronics Show) during a...

HOW TO GET PRODUCT PLACEMENT IN MOVIES

HOW TO GET PRODUCT PLACEMENT IN MOVIES HERO is a specialized marketing agency. Our specialty is getting our clients’ brands on camera in films, TV shows and other OTT programming. The results expose the brands to millions of viewers and create important fodder for...