ServiceMaster Clean

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Mission

ServiceMaster Clean is a leader in janitorial services, commercial and residential carpet and upholstery cleaning. They have franchise locations around the world. They also have a family-oriented corporate creed and a desire to have their product placement exposures communicate their services with a message via goodwill.

Game Plan

To facilitate this wish, HERO found a perfect partner in the Hollywood Christmas Parade. This nationally televised event features something more important to the brand than its cavalcade of stars; a red carpet so large it was submitted to the Guinness Book of World Records! The tie-in was perfect.

Victory!

HERO arranged for ServiceMaster Clean to become the official carpet cleaning service of the parade. This meant an on-screen video of ServiceMaster Clean professionals cleaning the massive carpet pre-parade, an on-air segment featuring the brand’s talking points and, as a good karma bonus, coverage of ServiceMaster Clean’s generous donation to Toys for Tots.

Stats

Impressions: 1.5M

Happy Tots Receiving Toys: 1,000

Seconds on Camera: 60