ServiceMaster Clean is a leader in janitorial services, commercial and residential carpet and upholstery cleaning. They have franchise locations around the world. They also have a family-oriented corporate creed and a desire to have their product placement exposures communicate their services with a message via goodwill.
To facilitate this wish, HERO found a perfect partner in the Hollywood Christmas Parade. This nationally televised event features something more important to the brand than its cavalcade of stars; a red carpet so large it was submitted to the Guinness Book of World Records! The tie-in was perfect.
HERO arranged for ServiceMaster Clean to become the official carpet cleaning service of the parade. This meant an on-screen video of ServiceMaster Clean professionals cleaning the massive carpet pre-parade, an on-air segment featuring the brand’s talking points and, as a good karma bonus, coverage of ServiceMaster Clean’s generous donation to Toys for Tots.
Happy Tots Receiving Toys: 1,000
Seconds on Camera: 60