TV or Not TV; That is the Question

TV or Not TV; That is the Question What does it mean to watch TV? That didn’t used to be a very complicated question; it meant turning on a TV set and watching it. But, like the channels we once had to get out of our seats to switch, the answer is changing. The latest...

The Mortar or the Bricks?

The Mortar or the Bricks? Have you ever read an ADWEEK? It’s really a fascinating magazine. It slices and dices and celebrates advertising in all of its myriad forms. It always delivers something interesting, but the 2/15/16 issue actually delivered an epiphany....