Just Spell My Name Right!

Just Spell My Name Right! The title of this blog is taken from an oft-used phrase deployed by public figures spurned by the press.  Essentially, it means, “I don’t care what they said about me, they put my name in front of people, and that has value.”  While there...

Grossly Underrated but Still Impressive!

Grossly Underrated but Still Impressive! Here’s an interesting challenge for a product placement agency.  At HERO we try to provide our clients with as accurate a media value for their onscreen placements as we can.  This number is essentially how our ROI can be...