Sometimes Brands Are Conspicuously Absent (Part 1)

Sometimes Brands Are Conspicuously Absent (Part 1) The pilot for the FX show The Americans presents a perfect case-in-point example for the primary argument in favor of product placement in film and TV.  In a scene late in the episode, the two leads, Elizabeth (Keri...

Product “casting”

Product "casting" In our previous blog we discussed the identifying characteristics of brands, specifically, color. We then threatened to continue the conversation with a look at how props, wardrobe and set pieces identify characters.  So, let’s do that. There are...