The Most Crowded Spot at the Superbowl

The Most Crowded Spot at the Superbowl Most product placement for film and TV is done as a trade out, meaning that brands provide products or other assets in exchange for inclusion in the production without any money changing hands. But some are fee-based, meaning...

Product Placement Gone “Wild”

Product Placement Gone "Wild" When one is tasked with delivering a regular supply of blogs on product placement one would be well advised to read other blogs on the subject. That advice doesn’t just pertain to your humble HERO blogger, it pertains to the bloggers read...