by Julie Weinhouse | Jul 21, 2014 | Blog
Product Placement is Not to be Burped at! The Geffen Theater is arguably the biggest deal/smallish theater in Los Angeles. While it’s known for its impressive, star-driven shows, it’s not known for product placement or brand integration. However, if you...
by Julie Weinhouse | Jul 1, 2014 | Blog
No Logo Necessary A few years ago HERO was approached for representation by one of the biggest players in the solar panel industry. While we felt that there weren’t enough high-profile opportunities to justify our program (the years that followed proved us correct),...
