Product Placement Overkill

Product Placement Overkill The increasing ubiquity of DVRs is posing a serious challenge to network and cable ad sales departments as more and more viewers fast forward through the very commercials that create their profits. To remedy the situation, the networks have...

Brand Names in Movie Names: Is It Product Placement?

Brand Names in Movie Names: Is It Product Placement? Everyone agrees that The LEGO® Movie was great. Every review praised The LEGO® Movie and quotes from those reviews showed up in ads for The LEGO® Movie.  Do you know what else showed up in every review and ad? The...