PPP

PPP What is a Perfect Product Placement? We all know that product placement means integrating a brand into a TV show or film, but what is a perfect example of one? Truth be told, there is no one one answer to this question. In fact the answer changes for every brand...

ET and Reese’s Pieces. Everything You’ve Heard is…True!

ET and Reese's Pieces. Everything You've Heard is…True! HERO Entertainment Marketing is in its seventeenth year of operation. A product placement agency cannot possible be in business for more than fifteen minutes before the Reese’s Pieces placement in ET comes...

And the Oscar Goes to… Product Placement!

And the Oscar Goes to... Product Placement! First things first: HERO client Haworth Chairs made a cameo during the Oscars as part of the clip from the best picture nominated Her. Like the awesome logoed Rocawear shirt that grabbed some mad screen love in the trailers...